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STRATEGY

ACCELERATE OPPORTUNITIES TO GROW AND TRANSFORM YOUR BUSINESS BY REINVENTING YOUR CORPORATE STRATEGY

CYLAD in a nutshell

CYLAD is the first-choice independent consulting company for technology intense industries. CYLAD is specialized in supporting technology-intense companies. Our clients range from major international industrial enterprises to small and mid-cap companies. We support our clients in strategy, growth, transformation, and performance improvement. We provide highly experienced consulting teams that can be further enhanced with our senior experts, who are capable to fill gaps among executive roles in your company.

>120

consultants

covering strategy
and management

30

senior experts

with extensive management experience

17

Partners

with top-tier
consulting experience

8

offices

in Europe,
North America,
and Asia-Pacific

80%

of projects

with clients who engage us on a regular basis

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CYLAD Strategy services

Increasing interest rates, weak economic development, expensive energy, or skills shortage are only a few of the problems that affect European companies in 2023. Consequently, many companies are meanwhile conducting an end-to-end revision of their individual business models. A reposition or even full turnaround of the company’s strategy may not only be an option but might be an indispensable prerequisite for continuation of robust business activities.

CLIENT SUCCESS STORIES IN STRATEGY

We have successfully delivered a broad variety of corporate strategy projects over the past 15 years. We understand that a strategy project must pay off on the profit dynamics of your business. Any new strategy must unleash efficiencies or increase the top line, respectively.

Some selective examples are:

STRATEGY CHECK UP 
– OEM for launcher and satellite manufacturing –

CHALLENGE

Unclear market positioning in US and Europe, uncertainty about disruptive changes to the market, no transparency on growth strategic options.

 

SOLUTION

Market potentials and trends assessed (US, Europe, worldwide), growth options identified and qualified (“where to play?”, “how to win?”) incl. probability to win according to current capabilities, strengths and success factors

 

QUANTIFIED RESULTS

Investment according to proposed strategy

GROWTH STRATEGY
– Integrated hardware / software producer –

CHALLENGE

An integrated hardware / software company requires a strategy assessment to assure profitable growth despite stagnating market environment.

 

SOLUTION

Geographic regions and underlying countries assessed for future growth potential, recalibration of business footprint (esp. sales force) from mature to growth regions


QUANTIFIED RESULTS

CAGR between 4.5% and 5.7% for the following 5 years

INNOVATION STRATEGY
– Customer support activities / aerospace sector –

CHALLENGE

An aerospace company needs to launch an innovation strategy in service support activities to explore radical innovation ideas through a mix of structured process and disruptive approach.

 

SOLUTION

Different opportunities identified, trends in market and technology analyzed, business value evaluated and benchmarked (vs. external 3rd parties)

 

QUANTIFIED RESULTS

10 innovation opportunities identified

5 initiatives launched, 8-11% service revenue increase

DIGITALIZATION STRATEGY
– SAAS / Software business unit of a hardware company –

CHALLENGE

Digitalization strategy of a hardware producing company not specified, business model readiness and financial health of Software-as-a-Service (SaaS) and Cloud strategy unclear.

 

SOLUTION

SaaS as-is readiness assessed along 7 core dimensions, future scenarios per product developed, business cases calculated, “stop financial bleeding” strategy derived


QUANTIFIED RESULTS

90% reduced infrastructure costs, 70% reduced cloud costs

BU SW gross profit of -$5m turned into +$9m over 3 years

PERFORMANCE STRATEGY
– Global Med tech company –

CHALLENGE

Substantial performance and productivity issues in global medical repair service network leading to lack of competitiveness and low customer satisfaction as a consequence.

 

SOLUTION

Lead time and cost optimal process identified, capacities sized and organization restructured, new operating model for repair service developed and implemented


QUANTIFIED RESULTS

Up to 50% reduction of repair lead time

+5% repair workshop productivity

CLIENTS TESTIMONIALS

„You have the full package – you can C-level and you are able to implement.”

COO of an integrated technology company

„You have tremendous impact on the organization and helped to find the right decisions.“

Senior Director and Global Program Lead of a mechatronics company

„This is amazing. We have been trying this for years and you did it in 3 months!“

Vice President Engineering of a semiconductor supplier

We co-create every corporate strategy jointly with you and put your interests first

Our consultants are true agents for your interests and trusted extensions of your reach and impact.

Get in touch

Dr. Steffen Petersen

Partner / Germany

Dr. Marcel Winnefeld

Partner / Germany

Dr. Bruno Glaus

Partner / Switzerland

BRANCHENSCHWERPUNKTE

  • Industrie
  • Dienstleistungen
  • Verkehr
  • Health Care
  • IT und Telecom

 

KERNKOMPETENZEN

Dr. Bruno Glaus ist Experte in der Gestaltung und Umsetzung von Performance-Strategien, Organisationen und Prozessen. Er begleitet komplexe Strategie- und Reorganisationsprojekte in den Bereichen Komplexitätsreduktion und Innovationsmanagement. Er spricht Deutsch, Englisch und Französisch.

 

ERFAHRUNGEN

Linienerfahrung als Marketingleiter, Business-Unit-Leiter und Leiter einer Vertriebsorganisation von Hilti, 22 Jahre Beratungserfahrung bei McKinsey & Co., hpo und SeestattExperts, mehrere Verwaltungsratsmandate,ehrenamtliches Engagement im sozialen Bereich.

 

ABSCHLÜSSE 

Dr. oec. HSG.

BRANCHENSCHWERPUNKTE

  • Industrie
  • Dienstleistungen
  • Verkehr
  • Health Care
  • IT und Telecom

 

KERNKOMPETENZEN

Dr. Bruno Glaus ist Experte in der Gestaltung und Umsetzung von Performance-Strategien, Organisationen und Prozessen. Er begleitet komplexe Strategie- und Reorganisationsprojekte in den Bereichen Komplexitätsreduktion und Innovationsmanagement. Er spricht Deutsch, Englisch und Französisch.

 

ERFAHRUNGEN

Linienerfahrung als Marketingleiter, Business-Unit-Leiter und Leiter einer Vertriebsorganisation von Hilti, 22 Jahre Beratungserfahrung bei McKinsey & Co., hpo und SeestattExperts, mehrere Verwaltungsratsmandate,ehrenamtliches Engagement im sozialen Bereich.

 

ABSCHLÜSSE 

Dr. oec. HSG.

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