Success story | Market review & modeling for a material supplier

Market review & modeling for a material supplier

CHALLENGE

Our client, a Leader in materials supply for markets such as the automotive industry wanted to explore top-line potential in the aerospace business. Considering the variety of applications as well as further technology developments in the aerospace industry only detailed modelling on aircraft level can provide reliable outlook on attractive growth options.

SOLUTION

We developed a bottom-up model to represent the entire aerospace market considering parts and components, aircraft types, future production rates and changes in technologies and material applications.
Based on such detailed modeling, we were able to match areas for attractive growth with the product portfolio of our client.

KEY DELIVERABLES

• Bottom-up market model covering the main civil aviation segments down to component and part level
• Adressable market quantified in terms of volume and value future developments and with break down by aircraft type
• Growth path identified by addressing “white spots” and refocusing current product portfolio on future growth areas

CUSTOMER BENEFITS

• 90% of the addressable market uncovered on application level

• +35% additional market potential identified

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