Success story | Development of a growth strategy for a construction company

Development of a growth strategy for a construction company

CHALLENGE

Our client, a leading national construction company, had not realized its growth expectations for one of its business segments. Challenged by intense competition and changing customer demands, a business unit reorganization as part of a new medium-term strategy is intended and substantiate growth envisaged.

SOLUTION

• We analyzed the customer’s relevant construction market and identified high-growth market segments.
• As part of a mid-term strategy, we designed individual segment strategies and identified key levers for strategic planning based on the market situation and the client’s operational excellence.
• We developed an implementation framework incorporating a reorganization of the client’s business units to best address the customer’s needs.

KEY DELIVERABLES

• Business data analysis performed to define characteristics of profitable projects and business segments
• Identification of growth potential for future business segments based on customer resources and market development
• Competitive benchmarking evaluating customers relative market position and potential acquisition opportunities

CUSTOMER BENEFITS

• 15% profitable annual growth potential within the next 3 years defined as part of the mid-term strategy
• 95% specialization of sales in opportunistic, high-growth segments in future

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