Success story | Development of a growth strategy for a construction company
Development of a growth strategy for a construction company
CHALLENGE
Our client, a leading national construction company, had not realized its growth expectations for one of its business segments. Challenged by intense competition and changing customer demands, a business unit reorganization as part of a new medium-term strategy is intended and substantiate growth envisaged.
SOLUTION
- We analyzed the customer’s relevant construction market and identified high-growth market segments.
- As part of a mid-term strategy, we designed individual segment strategies and identified key levers for strategic planning based on the market situation and the client’s operational excellence.
- We developed an implementation framework incorporating a reorganization of the client’s business units to best address the customer’s needs.
KEY DELIVERABLES
- Business data analysis performed to define characteristics of profitable projects and business segments
- Identification of growth potential for future business segments based on customer resources and market development
- Competitive benchmarking evaluating customers relative market position and potential acquisition opportunities
CUSTOMER BENEFITS
- 15% profitable annual growth potential within the next 3 years defined as part of the mid-term strategy
- 95% specialization of sales in opportunistic, high-growth segments in future
