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Success story | Fostering the appropriation of a new artwork and packaging management solution



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Laurence Massat

Directrice Associée / France


Fostering the appropriation of a new artwork and packaging management solution



A leading pharmaceutical company was launching a transformation project to optimize its artwork and packaging management process.

This transformation included the implementation of a new IT tool but above all encompasses the operating model, more efficient ways of working, and new roles.

The challenge was to secure buy-in and effective deployment for more than 150 people, located on several sites.



CYLAD first supported the company in driving the transformation and setting up the new target processes.

To secure the transformation and ensure lasting results, we then designed and implemented a comprehensive change management strategy: 

  • Building stakeholders mapping and impact analysis
  • Defining and implementing efficient change levers, adapted to the project’s stakes
  • Securing the buy-in of middle management with regular alignment seminars
  • Providing information on expected benefits and impacts through regular newsletters and testimonies
  • Elaborating a training plan and associated material combining information sessions, practical modules, e[1]learning sessions,adapted to users’ needs
  • Measuring change management efficiency and adjusting actions accordingly



  • Change management plan
  • Monthly newsletters and adherence survey
  • Training plan, material and sessions



  • +150 people involved in this transversal transformation
  • +80% buy-in of users and managers all along project


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