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Success story | Design global commercial business model to achieve double growth
Design Global commercial business model to achieve double growth
CHALLENGE
Our client, a cutting-edge, custom manufacturer of precision optical filters, thin film coatings, and R2R flexible sputtered films acquired a new business and managed to further accelerate its transformation into a global advanced materials solutions provider and significantly expand its geographic reach. CYLAD was mandated to accompany this journey.
SOLUTION
CYLAD ensured a rapid & successful integration of the new business including a new global future operating model and initiating growth stimulation. This included design and initiating global commercial processes, structures & systems for the new business unit and ensuring successful change management by establishing a joint commercial team, building a joint culture and managing change success factors.
KEY DELIVERABLES
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Organizationak setup – Swift integration of the two commercial organizations with the corresponding growth targets
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Marketing & branding – Unified marketing and branding of the new business unit
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Business opportunities – Identification of business opportunities and realization plan there of to achieve double double growth
« The proven methodology combined with the pragmatic experience of Cylad resulted in the swift integration of the two teams into a unified commercial process with the corresponding organizational setup and branding approach. »
President
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