Success story | Design global commercial business model to achieve double growth

Design Global commercial business model to achieve double growth

CHALLENGE

Our client, a cutting-edge, custom manufacturer of precision optical filters, thin film coatings, and R2R flexible sputtered films acquired a new business and managed to further accelerate its transformation into a global advanced materials solutions provider and significantly expand its geographic reach. CYLAD was mandated to accompany this journey.

SOLUTION

CYLAD ensured a rapid & successful integration of the new business including a new global future operating model and initiating growth stimulation. This included design and initiating global commercial processes, structures & systems for the new business unit and ensuring successful change management by establishing a joint commercial team, building a joint culture and managing change success factors.

KEY DELIVERABLES

• Organizationak setup – Swift integration of the two commercial organizations with the corresponding growth targets

• Marketing & branding – Unified marketing and branding of the new business unit

• Business opportunities – Identification of business opportunities and realization plan there of to achieve double double growth