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Growth & offer strategy

Growth & Offer Strategy: The Foundation For Success

Growth is essential for business development – over a 10-year period, up to 90% of created value is generated by growth.
A successful strategy requires not only clear and ambitious targets but also a diversified approach.

Distinctive corporate growth rarely occurs by chance, but results from a clear strategy and its determined execution. While most companies are capable of defining a compelling vision with bold growth opportunities, this is only the first step. The key challenge is to substantiate growth potential by means of tangible concepts and execution plans. On average only 10% of companies generate long-term growth with their strategy.

A winning growth strategy will not simply boast great targets, but provide opportunities to drive growth in your portfolio. Successful implementation approaches balance short- and long-term initiatives and combine existing capabilities with new ones to realize a high impact on top-line growth.

Our assets

We transfer your bold vision into
an actionable strategy.

Our team has more than 100+ years of combined experience in winning strategies. We bring deep knowledge of growth levers and industry expertise to create your profitable path to growth.

Successful realization of growth in all organizations depends on the company’s ability to adapt to rapidly changing market dynamics and to recurrently adjust approaches toward these changes.

With experience gained in more than 300 projects around the globe over the past 10 years, we at CYLAD provide what is necessary for distinctive growth:

  • A suite of proven approaches to identify true growth opportunities covering for instance an assessment of product portfolios and functional performance
  • In-depth industry expertise and market knowledg – e.g. our industry specific know-how in aerospace covers the full value chain from OEMs to component, material, and service suppliers
  • Smart data and advanced analytic techniques –  e.g. related to pricing, product allocation, and market dynamics for further detailing of value potential on definition of new concepts
  • A team that understands capabilities of an organization and keeps focus on practicality throughout the entire strategy process

Interview with Detlev Häusler - COO of Materion Balzers Optics

Client cases



Sébastien Cailliau

Partner / France


Dr. Steffen Petersen

Partner / Germany


Dr. Marcel Winnefeld

Partner / Germany


Markus Meili

Expert Partner


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