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Success story | Improving resource management of the Product Marketing department of a dermo-cosmetics company



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Laurence Massat

Partner / France


Improving resource management of the Product Marketing department of a dermo-cosmetics company 



With a high volume of new products portfolio and an increasing number of transversal projects, the marketing team of a dermo-cosmetics company felt overloaded but had no means to quantify it, leading to emotional and non-fact-based discussions.

CYLAD was asked to develop a workload model to demonstrate the overload and define rules to optimize resource management.



Working in co-construction with our client, our teams built a solution relying on:

  • Mapping of activities per profile, modeling the associated workload, and estimating resources availability
  • Development of a workload/workforce matching management tool
  • Elaboration of the resources steering rules and organization evolution
  • On-boarding all the marketing teams through the organization of a joint seminar and awareness session



  • Tailored workload model to quantify the overload, identify priorities & give visibility to the teams
  • Adapted organization based on the workload model outputs
  • Resources management rules to ensure workload/ capacity balance, in a short & long term



  • 1 tailor-made and sustainable tool to manage resources
  • >120% Overload quantified, supporting prioritization, reorganization or recruitments decisions
  • 100% team well-being with an appropriate workload and visibility


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