Success story | Improving resource management of the Product Marketing department of a dermo-cosmetics company

Improving resource management of the Product Marketing department of a dermo-cosmetics company 

CHALLENGE

With a high volume of new products portfolio and an increasing number of transversal projects, the marketing team of a dermo-cosmetics company felt overloaded but had no means to quantify it, leading to emotional and non-fact-based discussions.

CYLAD was asked to develop a workload model to demonstrate the overload and define rules to optimize resource management.

SOLUTION

Working in co-construction with our client, our teams built a solution relying on:

• Mapping of activities per profile, modeling the associated workload, and estimating resources availability
• Development of a workload/workforce matching management tool
• Elaboration of the resources steering rules and organization evolution
• On-boarding all the marketing teams through the organization of a joint seminar and awareness session

KEY DELIVERABLES

• Tailored workload model to quantify the overload, identify priorities & give visibility to the teams
• Adapted organization based on the workload model outputs
• Resources management rules to ensure workload/ capacity balance, in a short & long term

CUSTOMER BENEFITS

• 1 tailor-made and sustainable tool to manage resources
• >120% Overload quantified, supporting prioritization, reorganization or recruitments decisions
• 100% team well-being with an appropriate workload and visibility

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