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Supply Chain and shared demand monitoring: Spotlight on round table organized by CYLAD Consulting.



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On October 4th, CYLAD brought together a group of clients and industry experts in Toulouse to join in a roundtable discussion on Supply Chain topics. The theme of this first edition was dedicated to shared demand monitoring: both client and supplier demand.

Around 15 participants from Aerospace (Airbus, Stelia Aerospace, Daher, Liebherr Aerospace), Pharmaceuticals (Pierre Fabre), Electronics (Radiall) and Textiles (Hanesbrands) sectors exchanged and shared their experiences.

The roundtable was moderated by CYLAD with the contribution of 3 speakers:

  • Christophe de Charrin, Production Control and Scheduling at Airbus, who presented a case-study about demand reliability and industrial planning,
  • Frédéric Barthe, Senior Program Director, Aerostructures Parts/Tubes & Pipes at Stelia Aerospace presented how Smart Data can improve the demand quality,
  • Thierry Blouet, director of Industrial Projects & Products & Pascal Bonnassieux, Global Supply Director at Pierre Fabre Medicament presented a case on financial risk control in phase-in – phase out projects.

The presentations helped to feed fruitful discussions. Regardless of the industry sector, the demand monitoring issues typically experienced by the roundtable participants were widely shared with similar stakes.

3 levers for effective demand management emerged from these exchanges:

  • 1.The data
    Quality demand management is a shared responsibility between the customer and supplier: the use of data and the setup of approved metrics allow to objectify the quality of demand. As stated by one stakeholder “the use of data allow us to put a precise and unquestionable figure on the quality of demand.”
    The measure of volatility, on the one hand, and stability of demand on the other, allow for a closer look at the “delivery performance” of the supplier against the “reliability of the demand” of the customer.
  • 2,Governance and monitoring
    It is necessary to establish clear roles & responsibilities and flow monitoring routines based on data to analyse the root causes of non-quality demand, share its impacts, and jointly take decisions to manage them.
    Participants in the discussion agreed that consistent, routine monitoring encourages continuous improvement.
  • 3.The human and collective dimension. transformation and a change of spirit are necessary…

* …to go from a client-provider transactional mode to a more collaborative mode oriented toward joint problem resolution that are objectified by metric

* …to internally facilitate the interfaces between the functional “silos”, gather all the functions involved, and spread a virtuous problem-solving loop. As some participants point out, in companies where the use of data has been implemented to drive demand quality, “teams (customers and suppliers) feel more understood and start to trust each other and work together.”


Quality demand management is not the only performance lever of the Supply Chain. It remains important to have a global vision and to engage complementary projects in parallel (for example a process to reduce industrial cycle times and respond to market’s stakes). Thus “the improvement of demand quality, the coordination of flows, and collaborative problem resolution are complementary” noted one participant.

CYLAD Consulting warmly thanks Christophe De Charrin, Frédéric Barthe, Thierry Blouet and Pascal Bonnassieux for their presentations as well as all the participants for this experience sharing full of valuable takeaways.
Given the success of this first edition and the enthusiasm of participants, CYLAD is committed to renew the organization of the round table on a twice per year cycle and to broaden the circle of exchanges to other industries or groups.

For more information and/or if you wish to participate at the next CYLAD roundtable events, please contact:

Laurence Massat, Partner, CYLAD Consulting – +336 23 80 91 75
Patrick Sage, Partner, CYLAD Consulting – +336 98 37 30 58